I love bum chums! I mean who wouldn’t these guys are passionate about bums! they really are your bum chums 🙂 I’m wearing the In2cooler air which you can get here.
So who are “bumchums” and what are they are all about? Well bum chums are British and I’ve never prouder!! Anthony, Gareth & Craig are the mastermind geniuses behind this amazing brand. They’ve taken a simple concept “isn’t it about time you love your bum?” and made a successful company out of it. Using our famous British humour to explain why they created the brand “That’s why we created Bum Chums; to enhance, relieve, and indulge those long suffering peachy, pert posteriors and give them the recognition they deserve. After all…. just like people, bums need chums!” You can check out their website here and their facebook page here
So lets learn about the In2Cooler Air Briefs. Firstly MESH!!! God knows I love abit of mesh against my bits! but more than that the bum-chums’ In2cooler has been designed as a low-rise hip-brief so it sort of follows the shape of your body, gently hugging your shape. The pouch itself is constructed from a power mesh material that has a high stretch quality providing perfect support; the material is also single ply which actually helps maximise the airflow, helping to keep your bits nice and cool cos there is nothing worse than your balls sticking to the side of your leg! As you can see from the pictures the column of mesh runs from the front pouch all the way round and upto the waistband at the back of the briefs.  The high-cut legs are finished in a contrasting binding and the feature lines at the front and back are cover-seamed in contrasting thread for maximum visual impact! Putting it plainly these are some sexy ass pants!
Flirting Material: It fits okay, great to wear out for a short amount of time.
Hook Up Material: The fit is much better, sits well and wears well but might not be comfortable for all day wear.
Dating Material: The fit is great, sits well, accentuates the positives and wears really well – suitable for all day wear.
Match Made in Heaven: You love the fit, you love the style, best undies you’ve worn in years and will be a part of your regular wear.
These are somewhere between Dating Material and Match Made in Heaven. Don’t get me wrong I love them, they’re comfortable, well made, they look good and more to the point they are damn right sexy. But with winter here I do not need an Arctic breeze blowing over my little man! that being said if I were reviewing these in the summer of lived in a warmer country they’d firmly be a match made in heaven