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***For Immediate Release – New Underwear Range***

The folks at Bum Chums have come out with a new range of undies – Stealth – Form following Function!

Form and function combine to create the ideal partnership! Inherent in all good design the new Stealth collection from Bum Chums embodies this philosophy perfectly!

The new collection/range is designed to work with your body – providing natural support and physical freedom in a striking yet subtle package. The design consists of simple yet bold lines, free from over-embellishment and with confident colour accents that frame and emphasize your male form!

The range includes a slim brief and trunk, both of which do away with bulky elastic, in favour of a more streamlined look. Both have accommodating and ergonomic pouches that provide natural enhancement. While the trunk has a single ply front, the slim brief favours a double fronted pouch that incorporates a convenient keyhole arrangement with a flourish of colour along the edge. The back of both designs exhibit a contrast cover-seamed feature line that provides extra definition for  your assets!

The line also debuts a new fabric – Supplex, a technical fabric developed by scientists for modern athletes. It has the traditional feel and appeal of cotton and the benefits of modern fibre technology. Like cotton, Supplex is fully breathable and soft to the touch. Unlike cotton it won’t lose it’s shape or return qualities – even with repeated wash and wear cycles. Supplex is also colour fast – meaning the colours won’t fade or pill. It is a high wicking fabric helping to keep you dry, particularly during physical exertion and is quick drying. All of this combines to make it a touch and durable fabric.

The new Stealth collection is the most advanced design that Bum Chums has yet to offer and introduces an exciting new design direction! They plan to expand the range and offer a sports brief and vest in the coming months! So stay tuned!

The collection comes in colours like Air, Dawn, Fire, Ice and Ignite! Check out the Bum Chums site for more on this exciting collection!!!!

T

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