while my favourability of AussieBum has faltered over the years – I loved them a lot more in the past than I do now – their slogan has always wowed me. And slogans can make or break a brand. AussieBum: If you doubt yourself, wear something else! How perfect is that – you’re already getting a bit of a boost just from putting it on! I always loved their ribbed briefs – and have had a few different ones over the years. These are their basics. The old school ones didn’t have a pouch, the newer ones do and I love the addition. Its not a huge pouch, but it’s enough that you’re not getting crushed. These are navy ribbed AB basic briefs from the TBD pile and I think they’ll be going back into the rotation. 
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