Never been a big fan of labels…that’s not to say I am not a fan of fashion or won’t buy something from a specific brand, but I am not the type to have the brand flashed across my chest…you won’t catch me in a Fitch Tshirt. Not my style. That being said, I had never tried their undies and caught this pair on a super sale…couldn’t hurt to try them for $5…so I did.