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*** Fresh Pair ‘Pop Up’ Store in NYC ***

Every so often life gives you a little gift as if the world just opens up and offers you just what you need without even asking for it.  So seems the day today….

Walking down 57th and 8th ave I came across any undies lovers wildest dream.  It seems the boys and girls at FreshPair.com thought the perfect way to celebrate National Underwear Day was to open up an uber cute and super sexy ‘PoP uP’ store for 2 days only right there on the avenue. Let me tell you, what I experienced in that space blew me away.

The window as you walk by was a white box with two absolutely gorgeous models inside beckoning all to come in.  Mind you, as this was an underwear event, that’s all they wore.  Their chiseled bodies were clad only in the bare essentials in perfect lighting.  Upon walking in, one of the models in the window, a cutie with jet black hair and a killer smirk, stuck his head around the partition to say howdy and encourage touching with a cheeky smile.  I thought to myself I had found home.  Next I was greeted by a very charming young lady with a perky smile and great eye contact welcoming me to the event. She encouraged me to take a look around, feel free to ask any questions and make sure to take ‘the quiz’ before leaving to win a special treat.

At this point I was a bit overwhelmed… I am easily taken back by beautiful people and great conversation.  Add scantly clad bodies to the mix and I can become a bit punch drunk.  I hadn’t stepped more then 4 feet into the space when my jaw dropped at the sight of what was before me.  To my right in all their stunning masculine glory were 4 gorgeous men with perfect bodies and smiles to boot brilliantly lit standing against the wall next to ‘ID’ markers identify the brands of briefs they were sporting.  That’s right, just their briefs and nothing else.  I had to turn away for a second for fear of them noticing how much ogling I wanted to do.  Turning to the left didn’t help though as on that side of the store were the female counter parts in just their scanties also lined up against the wall looking stunning.  It felt like I was in an undies gauntlet and I wondered if I would make it to the end before passing out.

Throughout the space were picture frames with all sorts of briefs and bras pinned inside like works of art, a  perfect way to display the good for underwear fanatics such as myself.  I headed further back where a lovely woman with long blond hair proceeded to tell me all about the event and National Underwear Day.  She asked if I knew about Fresh Pair at which point I explained the company had a large portion of my pay checks.  She giggled.  Whipping out her iPad she brought up the website to tell me about the Underwear Club at FreshPair.com had launched.  It’s a brilliant idea where for a certain amount of money each season of the year, the staff at Fresh Pair will pic out a special selection of the best underwear just for you in colors that fit your tastes for a 33% discount from the price on the site.  You simply sign up, decided if you are boxer briefs, trunks, or briefs kind of guy, and boom, each season you’ll be sent the hottest selection.  It’s like having a birthday 4 times a year.  A totally awesome idea.

Seductively she whispered in my ear, “Go take that quiz and then come back and I’ll have something for you….”  How could I resist.  I ventured back through the gauntlet trying not to pay too much attention to the boy in the the CK cobalt briefs… (Boy oh BOY) and found myself an ‘Apple MacBook’ with a quiz all set up and ready for me to take.  It was a funny and fun quiz to identify what my specific underwear personality type is.  It was 8 questions with 4 multiple choice answers for each. The results revealed me as an ‘athletic adventurer‘.  I liked the sound of that.  Granted, could stand to gain a bit more muscle on my bones but the adventurer attribute was right on target.

I passed back through the gauntlet again (gosh those CK’s, Jesus help me) to announce my type to the lovely lady who just moments earlier was cooing in my ear.  She said it was the perfect label for me and then  asked my underwear size.  She grabbed the attention of this strapping young man, whispered in his ear, turned to me, and told me to wait here.  Shortly after the man returned who’s name was later revealed to be Blake, and in his hand was my choice of two different 2xist undies for me to pic from… I totally snagged the Retro Jock…. Of course, who wouldn’t.

Sherelle, a gorgeous woman I had yet to meet then came up to say hi to make sure I was being given the full treatment. At that point I mentioned I was a participant on the Undies101.com blog and would love to take some pictures for the site.  She was more then happy to oblige and then said, “Hold on, I have something else for you,” disappearing from my side into the distance.

I bravely went back to the gauntlet of gorgeous boys and girls, took a deep breathe and told them I am a blogger and would love to feature some shots of them on the site I am on.  They were all more then happy to pose.  The ladies were first and then the boys. I felt like Herb Ritts, Mel Roberts, and Walter  Kudzicz all wrapped up in one for a big photo shoot.  Blake came back at that point with Sherelle and asked to confirm what website I blogged on.  I said it was Undies101.com and he smiled saying that he has been in correspondence with undiesboy and was glad to meet me.  I suddenly felt like an underwear ambassador for Undies101.com.  Sherelle slipped at $10 dollar off card into my hand as I told them I’d make sure to shout them all out on the site.  They handed me a ‘PR’ media release form with more detailed info about the 2 day event on my way out.  I thanked them all and congratulated them on the successful and really clever event as I headed out of the space.  But I wasn’t done yet…..

I had to get a pic of that boy in the window; that gorgeous boy that had my heart a bit a flutter.  It’s more then his body that got me….  I can’t put my finger on it but, he was special.  Bravely and boldly the camera came out on the exterior of the shop.  I indicated to the two behind the glass to get together for the shot.  They smiled posed and ‘snap’ the shot was taken.  Then the beautiful fella in the red Armani’s and dark hair and killer smile… he came out of the window, into the street next me me asked me to send him the shot.  He introduced himself as Claud as I typed his e-mail address into my smart phone before zapping the shot to him.  There on the street he gave me a big which I am sure caused quite a spectacle.  It was the perfect way to end the FreshPair.com live experience.

What I love the most about this happening is the confirmation that I am not alone in my underwear fetish.  The fact that there is a community out there who share in the same delight as I in basking in nothing but a great pair of briefs and feeling good is a wonderful thing.  I thank Fresh Pair for putting that sense of joy out there in the street to celebrate for all to see.  A love of underwear is more then just the visual of a body in briefs for me. That joy comes with a very unique personality type of someone who knows and loves there body both inside and out. It’s someone that is present in their skin and wants to play. Today felt like that little kid inside me getting his first pair of underoos.  Thankfully I was in a room filled with a bunch of other folks who let their inner child come out to play too.

Thanks again to everyone at FreshPair.com for an amazing event celebrating the 10th Annual National Underwear Day.  It was a privilege to be part of it with you.

More to cum y’all…

-DJBakelite

Extra bonus:  Here I am happy as a clam in my new 2xist Retro Jock in grey.  Enjoy!

One thought on “*** Fresh Pair ‘Pop Up’ Store in NYC ***

  1. You did an amazing write up…I’m so glad you did this!!! You saw and noticed things I didn’t and your eye for the photos was great…what an amazing Undies101 Ambassador you are! =)

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